Unit 4 ToolSource: Hofstede, Hofstede and Minkov (2010) · Cite as theculturefactor.com
vs
Dimension comparison
Country 1
Country 2
📍 Marketing implications — biggest cultural gaps
Data source: Hofstede, G., Hofstede, G.J. and Minkov, M. (2010) Cultures and Organizations: Software of the Mind, 3rd edn. New York: McGraw-Hill. Published for research use at geerthofstede.com · 72 countries · All six dimensions. In your assessed work, always cite dimension scores from theculturefactor.com as this reflects the most current published figures.