A clear rationale for your company and destination choice. Why does culture matter for this specific product in this specific market? Not generic — show you understand the stakes for your business.

A justified framework (Hofstede minimum, with actual dimension scores from theculturefactor.com). Applied analytically to your host country — not described, applied. Every framework reference should connect to a specific marketing implication for your company.

The two or three cultural gaps that create the biggest marketing challenge for your specific product. Specific risks and opportunities — not "culture is different" but "this specific dimension gap means this specific decision must change."

Clean slides at 24pt minimum. Harvard citations in speaker notes. No more than 150 words per slide. A professional five-minute delivery — practise aloud, not just in your head.

Theory applied, not described. Hofstede dimension scores cited from theculturefactor.com. At least one additional framework (Hall or Trompenaars). Every framework reference connected to a specific implication for your product and company. CAGE distance assessed across all four dimensions. Approximately 900 words.

At least two modes evaluated with explicit criteria — not just a recommendation. Transaction Cost Theory (Williamson, 1975) or Uppsala model applied to justify the chosen mode. The recommendation must connect to your cultural analysis. Approximately 400 words.

Specific decisions for each P — not "adaptation may be needed" but exactly what changes and why. Pricing grounded in PPP data. Distribution channel appropriate for the target market's actual infrastructure. All elements consistent with each other and with the cultural analysis. Approximately 400 words.

Every claim supported by theory, data, or verified case evidence. Precise Harvard referencing throughout. Numbered headings. Minimum 8 academic sources used analytically, not decoratively. Limitations acknowledged.