Marketing Across Cultures
From theory to strategy — explore why and how firms go global, then design and pitch an internationalised product for a market of your choosing. Everything you need for the module lives here.
The Course
The full 10-unit programme — Foundations & Theory, Market Intelligence, and Product & Strategy — with videos, readings, frameworks, and unit-by-unit tasks.
Start learning → 🧭MAC Atlas Portal
Track your units, plan CW1 and CW2 against the mark schemes, and align your strategy with the Strategy Aligner.
Open portal → 📐CAGE Distance Tool
Score the Cultural, Administrative, Geographic, and Economic distance between your home market and target country — the Unit 5 market selection tool.
Measure distance → 📊Hofstede Comparator
Compare countries across Hofstede's cultural dimensions — the Unit 4 analysis tool for your chosen market.
Compare cultures → 📝Coursework Planner
Structure your coursework step by step, with checklists and progress saved in your browser as you go.
Plan coursework → 🎯Glocalizer
See how global brands adapt their Product, Price, Place and Promotion mix for different markets — tied to Hofstede's cultural dimensions.
Explore the mix →